HAYAT is the owner of the HAYAT TV and Hayat.ba media outlets. HAYAT TV was established in 1992 as one of the first privately owned TV stations just before the onset of Yugoslavia’s dissolution and the Bosnian war.

Hayat was founded by Emin Švrakić and his associates. Since the summer of 1992 until the present day, the channel has been led by Emin Švrakić's son, Elvir Švrakić.

Apart from Hayat TV, the Hayat company operates the channels Hayat HD, Hayat PLUS, Hayat MUSIC, Hayat FOLK, and Hayatovci, the first Bosnian children’s channel.

Hayat TV claims to have around 20 million viewers worldwide, 2.5 million of which are in Bosnia and Herzegovina. In 2002, the channel received the CNN World Report Award for best television segment in the special events category. The company is owned by the founder’s family.

Key facts

Business Form


Legal Form

Limited Liability Company


Individual Owner

Nermin Karačić

Nermin Karačić is one of the owenrs of HAYAT d.o.o. There is no publicly available biography.

Media Outlets
Other Media Outlets

Other TV Outlets

Hayat HD

Other Online Outlets



General Information

Founding Year


Affiliated Interests Founder

Emin Svrakic

was the commander of the Bosnae unit of the Green Berets during the Bosnian war.




Adress: Jošanička street 55, Vogošća, Sarajevo

Tel: +387 33 492 900, +387 33 492 900

Web site: hayat.ba

Tax/ ID Number


Financial Information

Revenue (Financial Data/ Optional)

5.32 mln USD / 9.18 mln BAM

Operating Profit (in Mill. $)

2.17 mln USD / 3.74 mln BAM

Advertising (in % of total funding)

Missing data

Further Information

Data Publicly Available

ownership data is easily available from other sources, e. g. public registries etc.

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Meta Data

Ownership data from 2023 is sourced from the Sarajevo Municipal Court Registry and is available through the court upon request. Media outlet did not respond to the questionnaire sent in August 2023. They replied that all informations can be found online. Financial data is only available for Hayat doo, not specifically for the Hayat TV outlet. The revenue and operating profit figures are from 2021, and obtained from the Financial Information Agency. The amounts have been converted into USD using the Central Bank's average exchange rate for December 31, 2021. The number of employees refers to 2022. Audience share information for the period between March 2022 and March 2023 was obtained from the Audience Measurement market research firm.

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    Funded by European Union