According to the Press council and online media in Bosnia and Herzegovina, there are more than 120 printed outlets in the country, most of which are weekly or monthly magazines. This research is focused on seven most read daily newspapers and one weekly political magazine.
The daily press in Bosnia and Herzegovina is paid, although there were several experimental papers that were distributed free of charge. The price of daily newspapers is still affordable for the majority of citizens of Bosnia and Herzegovina, and the influence of such media is still significant. Prices generally range from 1 to 1.5 convertible marks, which is about 50 to 80 euro cents.
Despite the relatively large number of printed media, only every third citizen of Bosnia and Herzegovina between the ages of 15 and 64 reads newspapers, regardless of whether they are daily or periodicals. Also, as can be concluded from the data of the IPSOS agency, by far the most read newspaper in Bosnia and Herzegovina is Dnevni avaz owned by Azra Radončić, former wife of the newspaper's founder, Fahrudin Radončić. He was for years both owner of the newspaper and leader of a prominent political party.
The true position of Dnevni avaz is illustrated by the fact that Glas Srpske, the second largest daily newspaper in Bosnia and Herzegovina, is almost three times less attractive to readers. Third place belongs to EuroBlic, owned by the Ringier office in Belgrade, while Nezavisne novine is the fourth most read daily newspaper. Three of the four most read media in Bosnia and Herzegovina are newspapers from one of the entities - Republika Srpska and their central editorial offices are in Banja Luka.
